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Welcome to ShetlandMarketing.org

If you live or work in Shetland, this website is for you. The Shetland Islands Council can help, in various ways, to improve our islands’ prospects. But marketing is an area in which every one of us can make a difference.

Shetland has the ingredients for success. We have a superb environment, rich resources on land and sea, a strong culture and a heritage that reflects a unique history. Together, they make this a remarkably vibrant and creative community.

However, our products aren’t as well known as they should be and we need to build a stronger reputation for our islands and their products, in other words, a more powerful brand. This website explains how you can play a part.

We’ve offered web links to quite a number of commercial sites. It’s important to stress that these are featured simply in order to illustrate examples of brands or particular marketing approaches. By including them, we’re not endorsing the company concerned, nor is the Council responsible for any content to be found on them.

We hope you find the site useful and inspiring. If you have a tip or an idea that others might find useful, please don’t hesitate to pass it on to us.

Case Studies