About Us

Andy, originally from Edinburgh, had his first encounter with Shetland back in 1988, working for the Civil Aviation Authority until 1995.  He returned to Shetland in 2003 as Chief Executive of the Shetland Islands Tourist Board, to co-ordinate the merger with VisitScotland.  He has a passion for good food, good music and good coffee, and in his spare time runs 60-NORTH FM and our popular webcam network.

Misa first came to Shetland in 1999 as an exchange student with the Anderson High School and instantly fell in love with the place and the people. After completing her degree in Tourism Management and Marketing from University of Hradec Kralove, Czech Republic, she moved to Shetland and started working at Shetland Islands Tourism. After being a Marketing Executive for VisitScotland for five years she took on a new challenge of marketing Shetland at Promote Shetland. Misa is a keen walker, loves travelling, crafts, folklore, reading books and also cherishes a recently found passion for growing her own Shetland produce.

Deborah, who was born and raised in Shetland, has spent most of her life on the islands.  After graduating from Glasgow Caledonian University in 2005 with an honours degree in Tourism International Travel Management she returned and settled in Shetland.   Deborah worked at VisitScotland before joining Promote Shetland as Online Marketing Executive.  She loves to travel and experience different cultures and while saving up for her next adventure she enjoys being outdoors or perhaps baking a cake or two.

We are Promote Shetland. Our small team of 3 are based in the Shetland Museum and Archives, working as part of the Shetland Amenity Trust. We are the custodians of the Shetland Brand, of which this website and the new Shetland Brand Pack are a part of.

A lot of our work is about bringing people to Shetland but we also strive to promote the very best of Shetland, which could include anything from food, crafts or music right through to research or study opportunities. We’re also keen to reach the right people who’d like to move to Shetland, encouraging them to set up a business or apply for a job here and become a part of our community.

Who We Are
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However, tourism promotion is a good way of catching people’s interest, whether or not they want to come here. We can use it as a way of telling people about our wonderful lamb or fish, stunning landscape and wildlife, cherished traditions like fine lace knitting, music or our great leisure facilities.

Promote Shetland focuses on the things about Shetland that are unique and on the customers that are most likely to appreciate them. We also want to ensure that visitors have the best possible experience while they’re here.

What We Do
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If you have any questions for the team or would like to discuss any ideas or thoughts related to the promotion of Shetland, please don’t hesitate to contact us.