Shetland Marketing

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Assistance from Highlands and Islands Enterprise

Help may be available from staff in the HIE office in Lerwick. HIE wants to encourage high standards in marketing and a customer-focused approach to business.

Their staff can advise you on how to:

• Assess marketing needs
• Gather market information and intelligence
• Select and use specialist consultants
• Receive financial assistance where appropriate

Topics covered include understanding your customers, targeting new customers, pricing, marketing planning, advising on which exhibitions or trade fairs to attend, promotions, designing marketing literature and advertising campaigns.

The assistance is available to small and medium-sized businesses and also to voluntary organisations. Retail, service and professional sectors are generally not eligible.

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