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Place Branding

If you are interested in the topic of place branding and would like to find out more, we suggest the following sites:

Simon Anholt

"In order to compete effectively, every place needs to be known for something: its values, people, ambitions, products, landscapes or perhaps a combination of these."

Simon Anholt is a leading specialist in the identity and reputation of places, and the creator of the concepts of nation branding and place branding and a British government advisor. Anholt has advised numerous governments and edits the journal Place Branding and Public Diplomacy. He is a member of the British government's Public Diplomacy Board and advises a number of other governments on their branding strategies. www.earthspeak.com

placebrands.net

"A place brand will only come alive if people are offered the opportunity to experience it through active participation."

Includes a good page on place brands, their benefits and how they can be implemented and managed: www.placebrands.net/placebranding/placebranding.html

brandchannel.com

"Imagine France without fashion, Germany without automotive excellence or Japan without consumer electronics. There’s no arguing that the image we have of another country says a lot about how we view it as a tourist destination, place to invest or a source of consumer goods."

Includes an extensive article on Place Branding www.brandchannel.com/features_effect.asp?pf_id=206

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