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Shetland Promoted At London Boat Show

In mid-January, more than 100,000 boating and yachting enthusiasts made the trip to ExCeL London...

This was to attend the Tullett Prebon London International Boat Show. As well as being able to inspect almost 1,000 boats, 450 people went diving, 320 tried canoeing and 2,500 raced model boats.

Among the attractions was the Shetland stand, which is a regular feature of the event. As in previous years, the Shetland team report great interest in the opportunities for sailing around the islands. One item in the display attracted a great deal of attention: our picture shows an amused visitor admiring a fender cover knitted in a traditional Fair Isle pattern by Violet McQuade.

Shetland is increasingly recognised as an attractive destination for cruising yachts, especially with the development of the many marinas that welcome seaborne visitors around the isles that are well-equipped to meet visitors' needs. The islands also host international yacht races each year, in particular the annual Shetland Races (from and to Norway). As we've previously reported, the Shetland Islands Council is lead sponsor of this year's Shetland Round Britain and Ireland Race. In 2011, Lerwick will again host the Tall Ships Races, an event featuring dozens of magnificent, classic vessels.